Public Relations | Media Expertise in East Anglia | BHR Communications

Media
		Good story - good contacts - good timing
		There’s no substitute to working in the media to understand how editors and newsrooms think. Many years’ experience puts BHR in a strong position to handle media activities for clients. We appreciate the importance of a good story, good contacts and good timing. But working with a wide range of clients, too, we appreciate the need to plan and co-ordinate, for example in achieving maximum exposure for a new product in the right places at the right time. Also, the need to handle sensitive issues carefully. And the need for ‘front line’ people to come across well in print and broadcast media where particular skills can be learned to improve ‘live’ performance. News Releases need to be written concisely in journalistic style and with a strong story line to compete with the myriad of others targeting news desks nowadays. Our success rate is far greater than most because we understand and provide what news editors want. We frequently write and place Feature Articles. What’s more, we have journals looking to us to for topical and informative material ….. knowing the quality of what we produce. Don’t overlook the need for Good Photography. The media are looking for impact with creative, newsy images - not boring groups and standard poses. Unusual settings or angles, lighting effects and use of ‘props’ have a place in all the best images. But often all that is not enough. The best results are often achieved by working with individual editors or journalists, providing an exclusive. By creating joint media projects which may involve Opinion Surveys or Award Schemes, where both parties have ownership and there may be an opportunity for a high profile presentation event involving key customers and contacts. Then when you've direct contact with the media there's no substitute for Media Training that provides practical experience of radio and television interview techniques… all the pitfalls and the opportunities. Through our associate company Apex Television BHR offers all the training you’ll need with the help of ex-BBC journalists. We advise clients on the growing power of social media which provide instant communication and new networking opportunities on an unprecedented scale.

BHR Communications - 25 years in public relations

01508 536 041 | roger@bhrcommunications.co.uk